Getting traffic to your website is important, but it’s not the whole picture. A website’s traffic is only as valuable as the contacts, calls, and sales it generates for a business. That’s where Conversion Rate Optimization (CRO) services come in.
If you are looking to convert website traffic into more revenue, it might be time to consider hiring a Conversion Rate Optimization specialist with a proven track record of success.
I invite you to educate yourself about CRO and to contact me with any further questions you may have on the subject.
What is a conversion rate in digital marketing?
Conversion rate is a term used in digital marketing to signify the percentage of visitors or impressions that complete a desired goal (a conversion) out of the total number of potential visitors or impressions.
As a digital marketer, I can tell you that we break conversion rate into a few different “conversions” throughout the entire online journey a potential customer might have. Here are a few examples:
- Organic Search Impressions to Website Click
- Click to Calls
- Contact Forms Filled Out
- Newsletter Sign-Ups
- Calls to Clients
- Contact Forms to Clients
- And Many More
A good digital marketer will explain to you how each of these are important to you and your business. The important thing to remember as a business owner is your priority should be the conversion rate for your calls, contacts, and sales. A skilled digital marketer will share this priority with you.
Remember: yes, it is good to have a high percentage of organic search impressions to website clicks, but if you aren’t making any sales or getting any clients from the traffic, the website isn’t doing its job.
How do you optimize conversion rate?
There are over a thousand different ways you can optimize your website for conversion rate. It can and honestly is very overwhelming at first. I always remind my clients that the important element to never lose track of is that traffic on a website is people on your website. Never ever forget the human-to-human element in any business.
Here are some conversion rates you should be aware of (and care about):
- Organic Rankings to Organic Traffic
- Website Traffic to Calls
- Website Traffic to Contact Forms
- Calls/Contact Forms to Clients
Here are some proven ways to optimize your site for better conversion rates:
- Have high-quality and clear call-to-actions frequently
- Know exactly what your online goals are and track them (I recommend using Google Analytics)
- Have a lightning-fast website (I would recommend checking out Google’s Speed Score and Impact Calculator)
- A/B Test high-traffic pages
- Kill useless pages that have low visitor volume
- Focus on improving high-traffic pages that already provide conversions
- Compare desktop conversions to mobile conversions
Conversion rates and optimizing for better conversions on a website can be a bit tricky. You might want to consider hiring a professional.
Should I do my own conversion rate optimization or should I hire a consultant?
Unless you know what you are doing, I would strongly recommend that you do not do your own conversion rate optimization. If you are making a decent amount of money through your site already, hire a professional. As a general rule of thumb, 40% of your revenue should go towards marketing yourself or your product. I’m a bit more conservative than most; I tell my clients that about 20% of their revenue should go towards marketing their business.
An experienced conversion rate optimization consultant will always make you more money than they cost. Ultimately you will know your business and what is going on better than most, so I would recommend scheduling a consultation with a professional to see if hiring a consultant is right for you and your business.
Schedule a consultation with a Denver CRO Consultant today.
If you still have questions about conversion rate optimization or you are interested in potentially hiring an experienced consultant, I invite you to call me at 720-921-5485 or send me an email via the contact form below.